Toys R Us Packaging
Created for Outward Hound
Lucy worked on the complete creative aspects of this project but based the layout on a consistent brand look. She sketched the product and dog poses for the photographer and presented the layouts to the team for feedback. In working with the Marketing Brand manager, she illustrated the “Smart Toy” logo icon to emulate the electronic technology. The lengthy instructions and battery diagrams were also requested to be rendered to work with the copy provided. Lucy took the packaging portfolio photography as well as retouched and color corrected the photos on the product.
click on the photos to see an enlarged view.